LINCOLN, Nebraska – Vipa Solutions announced today the evolution of the SaaS model. Vipa Solutions takes the traditional Software as a Service model, or SaaS, to a new level by not only providing SaaS to the agency partners but to their end clients as well. This new environment has been coined SaaS-2.

As technology evolves, clients are looking for flexible and robust interactive solutions allowing them to manage their own data and information. After recognizing these needs, Vipa Solutions developed the nontechnical Vipa Suite SaaS environment with tools for content management, social media, eCommerce, online registrations, custom forms and databases. However, Vipa Solutions is not just a technology solution. It offers complete consulting, web solution software, and a technical infrastructure. The technical solutions are delivered using the SaaS model (formerly referred to as application service providers, hosted solutions and other monikers). SaaS entails providing software to clients without requiring the customer to install new software or hardware at their location. Everything is delivered via secured internet connections. Clients save money on software, hardware, and maintenance. In addition, they always have the latest version of the software solution available at all times, including system updates and new components (no manual software updates required). Vipa Suite can be accessed from anywhere in the world via a browser and internet connection. In the case of the Vipa Suite, it also has created an environment for agencies and their end clients to collaborate on the development, deployment, and maintenance of a solution in a secure, on-line environment while reducing turn-around times.

“When deciding how to offer our services, Vipa Solutions determined the SaaS-2 model was a more innovative method than the traditional software as a service model. The SaaS-2 model melds the software sales model and software deployment model into one,” commented Joseph Knecht, Vipa Solutions Managing Director. “The same software as a service for the end client provides value to the agency channel as a tool set and framework for them to leverage and grow opportunities with their clients.”

After researching and refining the business processes, Vipa Solutions began developing the traditional SaaS model further. Vipa Solutions combines it with a channel sales strategy coining the term SaaS-2. Vipa Solutions partners with advertising, marketing, and PR agencies to become the backbone for the development, deployment, and maintenance of interactive web solutions for clients. Through the SaaS-2 model, Vipa Solutions not only adds value to the agencies but also to the end clients. This partnership provides agencies with the functionality and technology to deliver custom websites without taking on the burden of maintenance, hosting, support, research, and development, while realizing a large ROI. The agency is not charged for having these capabilities. Instead, the end clients pay for the solution and on-going service. The solution is timely, cost-effective, and tailored to their specific needs. The agency maintains, or deepens, the client relationship by doing additional creative work associated with upgrades that a client may make to the site in the future. This relationship has proven to be a win-win solution every time for agencies who enjoy the increased revenue streams from interactive projects and end clients who reap the benefits of effective interactive web solutions. For on-going management, the agency can make changes to the site on the client’s behalf or the client can update changes themselves. While agencies bring new clients to Vipa Solutions, the end clients also bring in new agencies when they change to other agencies for creative work. This creates additional opportunities for Vipa Solutions as well as greatly reducing the cost of new client acquisition.

Vipa Solutions partners with advertising, marketing, and PR agencies by serving as their backbone for the development and deployment of interactive web solutions. The Vipa Solutions team specializes in aiding agencies in the shift from traditional media and static websites to dynamic web services by providing proven interactive best practices, robust web solutions, and managed services. In 2005 the company expanded its reach, creating national sales and customer service teams.